Franchising With CarePatrol
How does CarePatrol work?
Luc Deslauriers: When it's no longer feasible to be cared for at home, CarePatrol senior advisors help locate the next level of senior living and care. We help people who need to be in independent living facilities, assisted living facilities, or memory care facilities. Senior living communities are a hard world to navigate. What we provide is a service that will help the families come up with the best, safest and most appropriate solution for them and we do this free of charge to the families.
How does the CarePatrol business side work?
Luc: Communities are looking to fill beds, so they are happy to pay a referral fee equal to one month’s rent. The referral fee varies based on the cost of the rent, so it can be anywhere from $3,000 to $15,000. Based on this model, it’s possible to run a business that helps the community and families free of charge but still has excellent income coming in for the CarePatrol franchise owner.
Is this a home-based business or one in an office setting?
Luc: CarePatrol is home-based.
How did COVID-19 impact senior care?
Luc: The length of quarantine played a huge role. People took their loved ones into quarantine with them and found that they weren't equipped to handle their long-term needs, which generated many inquiries to CarePatrol. Our franchise owners were prepared because of the extra training that we all did to adapt to this situation, allowing us to keep helping people.
How did CarePatrol handle the pandemic situation?
Luc: There was that initial panic when the world shut down in the spring of last year. When we realized that this was going to have some length to it, it was on us to adapt. We leveraged technology to deliver our business model effectively, opting for Zoom meetings rather than face-to-face meetings for tours. We have a video library with thousands of videos of facilities all over the country so we were able to do very effective virtual tours and then the facilities themselves really stepped up in developing protocols for a safe move-in experience. As of August 2020, our numbers increased month-to-month over our 2019 numbers.
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