Senior Living Advising 101: Your Next Career Opportunity

In just a few short years, the U.S. population will hit a major milestone. By the end of 2030, every Baby Boomer will have turned 65, meaning an estimated 71 million Americans will be senior citizens. Of that group, 7 out of 10 are expected to need some form of long-term care. That means many families will soon be under pressure to find safe, appropriate and affordable care for the very first time in their lives. Thankfully, senior living advisors are there to help.

Becoming a senior living advisor is one of the most rewarding business opportunities available today, in more ways than one. Not only are these advisors supporting their local communities and making a difference in people’s lives—they’re also supporting their dreams of owning and running a successful business. But what exactly is a senior living advisor, and why is it such a popular choice for up-and-coming entrepreneurs?

What Is a Senior Living Advisor?

A senior living advisor is someone who helps families explore their options for elderly care and find the perfect fit. Your clients may just be beginning to review their options, or they may have an urgent need to find care. 

For example, a client’s aging parent may have just been discharged from the hospital with care requirements beyond what they can provide. Or, a loved one may have been diagnosed with early-onset dementia and they want to explore their memory care options. In the midst of often fraught emotional journeys, a senior living advisor is a calming presence of expert guidance. 

The main requirement for this job is a passion for helping others and a willingness to learn. CarePatrol provides the rest: robust training, a proven business model, and ongoing support to help you succeed in your local area. By the time you complete your initial training, you will be:

A Local Senior Care Expert

CarePatrol franchisees are subject matter experts in all aspects of senior living placement. They know the nuances of each different type of care available in their territory, from retirement apartments to assisted living and beyond. Our advisors are trained to help people discern what level of care their loved ones need—now and in the future. They also know which local options can meet those requirements.

You’ll vet communities in your area by:

• Confirming their licensure and satisfaction of state regulatory requirements
• Researching their inspection record and any regulatory violations
• Reviewing their safety standards
• Compiling information about their medical capabilities, amenities, and other features
• Performing yearly community audits to ensure ongoing compliance and standard of care

Then, you’ll curate a list of options for each client that best suits their needs and preferences. 

Someone Who Helps Families Make Informed Decisions

CarePatrol’s senior living advisors are very hands-on. Rather than simply handing your clients a list of options to look into, you’ll be highly involved in the decision-making process. 

You’ll share performance reviews and in-depth research about each option. You’ll be able to provide an unbiased, expert perspective in stressful situations. And you’ll help people weigh their options, answering any questions they have about making the right choice.

At CarePatrol, we dedicate a portion of our training to teaching our franchisees best practices for speaking with seniors and their families. Just as your job will be to ensure your clients never feel alone as they seek care, CarePatrol’s job is to ensure you never feel alone as you build and expand your business.

A Valuable Resource on Senior Living Tours

Being there for every step of the journey means not only setting up community tours for families but also attending them. You’ll be by their side to help them ask the right questions, take notes, and explore every angle of the facility. You’ll be there to make sure they get the most out of their visit, acting as an advocate and trusted guide.

A Contract Negotiator & Advocate

During times of high stress, it’s easy for families to overlook details that end up making a big impact later on. As a senior living advisor, you’ll ensure that your clients have full transparency about the cost of care and what is included in their care package. Then, you’ll assist them as they finalize their agreements.

You’ll also enter into contracts with the senior living communities themselves. Your relationships with these organizations will be crucial to your business, as your revenue comes from these partnerships. You won’t charge your clients any fees for your services. Instead, your senior care partners will pay you a referral commission.

CarePatrol will teach you how to negotiate successful contracts with senior living communities. We’ll even send out a trainer from headquarters, who will meet you in your territory to help you get started!

An Ongoing Partner in Care

Once your clients have made a decision, you’ll coordinate their transition, providing personalized educational resources and recommendations for move-in day. Then, you’ll perform periodic check-ins with your clients, making sure that the seniors you have assisted are always receiving the level of care they need and deserve.

You will provide a level of support and guidance that an ever-growing number of people in America urgently need. In a world where seniors’ health and wellness decisions are often made quickly, under pressure, and without an understanding of the bigger picture, you will be a beacon of light. If that sounds like the kind of difference you want to make, we’d love to hear from you.

A Senior Living Advisor Is the CEO of Their Own Destiny

As a CarePatrol franchisee, you’ll be a trusted helper, a valued community resource, and a successful business owner all in one. Even if you don’t have experience in the senior care industry, our unparalleled training and support systems are always there to guide you. If you’ve been dreaming of starting a business with a positive impact, request your free Franchise Information Kit!

CarePatrol: Your Chance to Start a Senior Care Franchise with Heart

CarePatrol, a member of the Best Life Brands family, is an award-winning senior care franchise that sets the standard for business success. If you’re ready to make a career change and are passionate about helping others, speak with a Franchise Advisor today. From first-time entrepreneurs to seasoned leaders seeking a new challenge, we welcome you to learn more about CarePatrol.